Yolanda M. Smith, affectionately known as “The Brandthrupist®,” is a trailblazer in the realm of personal branding and business strategy. Her mission? To empower coaches, speakers, and entrepreneurs to harness the power of their personal brand and transform it into influence, income, and impact.

A Journey of Breaking Barriers

Yolanda’s journey is a testament to the power of purpose-driven action. A highly driven woman, she has consistently broken barriers and set new standards in the personal branding space. As a personal branding expert and business strategist, Yolanda’s work is deeply rooted in her passion for helping others achieve their highest potential.

The Genesis of Branding 4 Success®

Yolanda’s dedication to empowering others led her to establish Branding 4 Success® (B4S), where she serves as the founder and chief Brandthrupist®. B4S is a business consulting, coaching, and professional development company that specializes in branding, strategic learning, and performance solutions. The company is dedicated to empowering teams and individuals through instructor-led training, workshop design, companion worksheets, and video content that promote learning retention and optimal performance.

Global Recognition and Awards

Yolanda’s impact is recognized globally. She was named a 2023 Top Personal Branding Coach by the Coach Foundation, received a 2023 EPSY Award for speaker excellence, and was highlighted by Inc Magazine as one of “The Most Admired Women Leaders in Business 2022.” Additionally, she was honored as the 2022 Brand Analyst of the Year and was a Top 10 Finalist in the 2020 Author Elite Awards for her book “Reputation To Reward.”


Empowering Through Brandfluence

Yolanda’s flagship event, Brandfluence, is the pinnacle of her efforts to drive transformative change. This event is a two-day immersive experience designed to equip participants with the tools and strategies needed to elevate their personal brands. Scheduled for August 16 & 17 in Indianapolis, IN, at the Exclusive Neidhammer Event Center, Brandfluence promises to be an unparalleled opportunity for growth and networking.

Yolanda M. Smith Brandfluence

Why Attend Brandfluence?

At BRANDFLUENCE, attendees will experience a comprehensive curriculum that covers everything from building a strong brand identity to mastering the art of influence and impact. The event offers a unique blend of live and virtual training, ensuring that participants can engage in a manner that suits their needs.

Through Yolanda’s expert guidance, attendees will learn to:

  • Develop a compelling personal brand that stands out in a crowded marketplace.
  • Implement business strategies that drive growth and scalability.
  • Enhance their confidence and competencies, gaining a competitive edge.

Join the Movement

Brandfluence is more than an event; it’s a movement. It’s an opportunity to learn from one of the industry’s most respected figures and to connect with like-minded professionals committed to achieving excellence.

Don’t Miss Out

Hotel blocks are available for a limited time at The Alexander Hotel, offering convenient and comfortable accommodations for attendees.

To experience the transformative power of Brandfluence, reserve your spot today. This is your chance to elevate your personal brand, unlock new opportunities, and join a community of driven, purpose-oriented professionals.

For more information and to register, visit Branding 4 Success.

Embrace the power of your personal brand with Yolanda M. Smith and become unstoppable.


Yolanda M. Smith