Wednesday, June 10, 2026

Publicity For Good’s Clients to Showcase at the 2024 CHFA NOW Convention in Toronto

FOR IMMEDIATE RELEASE

Publicity For Good’s Clients Reign Wellness, Higher Healths, and Schär to Showcase Sustainable Innovations and Nutritional Excellence at the Canadian Health Food Association (CHFA) NOW Toronto 2024

Toronto, ON – September 2024 – Publicity For Good (PFG) is proud to announce that three of its clients—Reign Wellness, Higher Healths, and Schär—will be showcasing their innovative and purpose-driven products at the Canadian Health Food Association (CHFA) NOW Toronto 2024 Convention. This premier trade show, set to take place from September 19-22, 2024, at Exhibition Place, Toronto, will spotlight these industry leaders in health, wellness, and nutrition.

Photo from Reign Wellness

Reign Wellness: Pioneering Sustainable Feminine Care

Reign Wellness will feature its eco-friendly period products in Booth #2429, located in Incubator Alley. Known for its commitment to sustainable and high-performance menstrual care, Reign Wellness will present its flagship Reign Organic Non-Applicator and Applicator Tampons. Both product lines are crafted from 100% certified organic cotton, providing a plastic-free, hypoallergenic option that supports both comfort and environmental sustainability. The CHFA Expo provides Reign Wellness with an exceptional platform to connect with industry leaders and showcase their dedication to transforming women’s health through eco-friendly solutions.

Photo from Higher Healths

Higher Healths: Elevating Nutrition with Organ Meats

At Booth #2048, Higher Healths will introduce attendees to its premium range of organ meat supplements. These products, derived from pasture-raised animals, exemplify the company’s mission to provide superior bioavailability and nutritional value. As a leader in the field of organ meat supplements, Higher Healths is eager to share its approach to real food nutrition and its commitment to filling the nutritional gap with Canadian consumers. The event offers an invaluable opportunity for Higher Healths to engage with industry professionals and demonstrate the benefits of their nutrient-dense products.

Photo from Schär

Schär: Leading the Gluten-Free Revolution

Schär will highlight its latest gluten-free innovations at Booth #941. Known for its dedication to offering delicious and inclusive options for those with dietary restrictions, Schär will present new products such as Soft-Baked Double Chocolate Cookies and Snickerdoodles. The company’s participation in CHFA NOW Toronto underscores its role as a thought leader in the gluten-free space and its commitment to driving excellence and innovation within the industry.

Photo from Publicity For Good

Publicity For Good: Supporting Purpose-Driven Brands

Publicity For Good, is America’s top PR and communications firm founded by Heather Holmes (formerly DeSantis), dedicated to amplifying the voice purpose-driven brands, will be present at CHFA NOW Toronto to support its clients. PFG specializes in media relations, influencer seeding, awards management, and thought leadership for consumer brands in the food and beverage, beauty, health, and wellness sectors. With a mission to grow the impact and ROI of brands committed to making a positive difference, PFG’s team will be on hand to ensure that Reign Wellness, Higher Healths, and Schär receive the recognition they deserve at this premier event.

Event Details

  • Conference Dates: September 19-20, 2024
  • Conference Location: Beanfield Centre, Exhibition Place, 105 Princes’ Blvd, Toronto, ON M6K 3C3
  • Trade Show Dates: September 21-22, 2024
  • Trade Show Location: Enercare Centre, Exhibition Place, Toronto, ON

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About Publicity For Good (PFG)

Publicity For Good (PFG) is the leading communications firm dedicated to amplifying the voices of purpose-driven brands. Our expertise encompasses media relations, influencer seeding, awards management, crisis management, social media management and thought leadership. We specialize in serving consumer brands in the food and beverage, beauty, health, and wellness sectors, as well as non-profits and influencers/ entrepreneurs creating compelling narratives that resonate with audiences and drive meaningful impact. Heather Holmes founded Publicity For Good, with a mission to combat the big, unethical, heartless industry, PFG was born from a desire to support brands that are making a difference. We understand the challenges of standing out in a competitive media landscape and the doubts and fears that come with it. Our entrepreneurial spirit and deep commitment to social good drive us to deliver exceptional results for our clients.

 

For media inquiries please contact:

Heather Holmes

heather@publicityforgood.com

1+(828)332-5307

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