Discover Proven PR Strategies and Enhance Brand Trust at Natural Products Business School Workshop from award-winning PR Expert, Heather Holmes
Anaheim, CA / March, 2024 / Publicity For Good, America’s leading PR agency for purpose-driven CPG (Consumer Packaged Goods) brands, is excited to announce that Heather Holmes, CEO and founder, will be a featured speaker for the Elevating Brand Trust and Influence workshop at the Natural Products Business School during Natural Products Expo West on March 12, 2024.
The workshop, slated to run twice during the day from 9:35 – 10:30am and 12:55-1:50pm PT, will provide attendees with valuable insights into leveraging PR strategies to enhance brand trust and influence in the consumer space.
Heather Holmes, a Forbes 30 Under 30 nominee and award-winning public relations industry expert with several years of experience in PR and brand communications, brings a wealth of knowledge, expertise and over a decade of experience in the natural products and PR space to the table. As the founder of Publicity For Good, Heather has successfully represented over 300 purpose-driven brands in the food, beverage, beauty, fashion and wellness industries, providing impactful PR, awards, influencer relations, thought leadership and social media services, as well as securing media coverage in top industry publications such as Forbes, Medium, Authority Magazine, FOX, NBC and Business Insider. Their impressive roster of over 200 purpose-driven brands include notable, impactful enterprises such as Dignity Coconuts, Prospector Popcorn, Eco Lips, Flying Embers, Nutpods, Dr. Schär, Just Jai Wear, WhatIF Foods and Real Oyster Cult among many others brands dedicated to do good things for the community.
The workshop will focus on practical approaches to leveraging PR to enhance brand trust and influence in the consumer space. Attendees can expect an interactive and engaging session, with ample opportunities for questions and discussion. The goal of the workshop is to equip entrepreneurs and industry professionals with practical tools and strategies to enhance their PR efforts and achieve industry success.
The Natural Products Business School agenda schedule is as follows:
- 9:00am Opening Remarks + Rules of Engagement / Group Meditation Exercise
- 9:15am Keynote
- 9:35am Workshop Session #1
- 10:30am Break
- 10:45am Fireside Chat
- 11:00am Workshop Session #2
- 11:55am NetworkingLunch
- 12:55 pm: Workshop Session #3
- 1:50pm Graduation and Raffle
In addition to Publicity For Good’s workshop, the Natural Products Business School will feature a diverse range of topics designed to provide attendees with actionable insights and strategies for success in the natural products industry. Attendees can look forward to other workshops on various subjects that can help enlighten and guide them in navigating through the CPG landscape, including: Pitches 101, How to Protect Your Brand from Copycats, Building Brand Credibility, Angel and Venture Capital Term Sheets, Good Design is Beautiful, Great Design is Effective, Entrepreneurship – Not For The Faint of Heart, Financing Your Brand In An Increasingly Expensive World, Crafting Authentic Narratives: Leveraging Diversity in Brand Storytelling, Influencer Partnerships For Emerging Brands and Demystifying Amazon and E-Commerce to name a few among a total of 45 workshops.
The goal of the workshop is for all attendees to leave the Business School with (at least) 2 to 3 things that can take back to their business to help propel them forward in their journey towards success. Publicity For Good’s workshops will provide attendees with valuable insights and actionable takeaways to help them navigate the complex landscape of PR in the CPG space so they can foster trust and influence among consumers, industry stakeholders and key members in the media..
Attendees can expect a holistic experience at the Business School, with opportunities to learn from industry experts, network with fellow entrepreneurs, and gain actionable insights to drive their businesses forward.
About Heather Holmes and Publicity For Good
Publicity For Good (PFG) is a disruptive communications firm founded by Heather DeSantis, a celebrated publicist and former Miss Ohio International. Specializing in providing high-level publicity, thought leadership, awards and social media services for purpose-driven clients in the food, beverage, and beauty industry. For over 10 years, PFG has established itself as the country’s premier PR agency for CPG brands with a commitment to social good. PFG’s portfolio of over 200 purpose-driven clients includes renowned brands such as Nutpods, Flying Embers, Eco Lips, Prospector Popcorn, Good Stock Soups, Lola’s Fine Hot Sauce, Dignity Coconuts, and True Aussie Beef & Lamb granting them a greater share of voice and influence in their respective industries . Recognized as the Bulldog PR Awards Gold Small Agency of the Year in 2019, O’Dwyer’s Best PR Firm for CPG Brands in 2020, and the Bulldog PR Awards Bronze Midsize Agency of the Year in 2021, PFG is dedicated to helping purpose-driven brands grow, increase ROI, and make a meaningful impact. With a focus on integrated social media and PR services, we empower our clients to become leaders in their space, driving visibility, market penetration, and growth.
For Media Inquiries Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
