Running a small business often begins with big ambitions—a vision, a purpose, a dream worth pursuing. But as the demands of the digital marketplace pile up, the reality can feel more like an uphill battle. Marketing agencies offer quick fixes and polished solutions, but the result is often the same: locked contracts, hidden costs, and a loss of control over your own brand.
Courtney Hurley and Kelly Evans have watched too many business owners fall into this trap. Instead of standing by, they created Screws + Stilettos to rewrite the rules. Their solution? The Market Like A CMO workshop, a hands-on program designed to help entrepreneurs reclaim their marketing and grow with purpose.
Breaking Free from the Agency Cycle
Most marketing agencies offer to do the work for you, but at a cost. They own the assets, the systems, and sometimes even the results. Business owners are left without the ability to pivot, adapt, or take initiative. This “agency trap” not only limits growth but also creates frustration, burnout, and a sense of powerlessness.
Courtney Hurley and Kelly Evans knew it didn’t have to be this way. They spent decades in the marketing industry watching businesses struggle under this flawed model. Instead of becoming part of the problem, they created Screws + Stilettos to offer something better—a way for small businesses to reclaim control.
The Market Like A CMO Workshop
Screws + Stilettos isn’t your average marketing firm. It’s a mission-driven business focused on empowering entrepreneurs. At the heart of their approach is the Market Like A CMO workshop, an eight-week program designed to teach business owners how to take control of their marketing and scale sustainably.
This isn’t about outsourcing tasks or relying on someone else to drive results. It’s about equipping you with the tools, knowledge, and confidence to run your marketing in-house. From building websites to managing customer relationships, Hurley and Evans walk you through every step. They demystify the process and put the power back in your hands.
The Intersection of Marketing and Productivity
The Market Like A CMO workshop is about more than marketing strategies. It’s about creating a system that works for you. Hurley and Evans understand that marketing is just one piece of the puzzle. To truly thrive, you need the focus and energy to implement what you learn. That’s where the neuroscience of peak performance comes in.
Through cutting-edge techniques, participants learn how to tap into “flow,” a state of optimal focus and creativity. Research shows that being in flow can increase productivity by up to 500%. The workshop teaches you how to enter this state intentionally, leveraging tools like single-tasking, time blocking, and aligning tasks with your passion.
This combination of marketing expertise and peak performance training is what makes Market Like A CMO so unique. It’s not just about doing the work—it’s about doing it effectively, without sacrificing your well-being.
Practical Tools for Sustainable Growth
Hurley and Evans know that knowledge without action is meaningless. That’s why their workshop provides practical, actionable tools you can implement immediately. You’ll learn how to manage your website, create campaigns that resonate with your audience, and use customer data to drive better results.
But it doesn’t stop there. The workshop also includes strategies for recognizing burnout and creating a sustainable work-life balance. By the end of the program, you’ll have a clear plan for growth—and the mindset to execute it.
Real Stories, Real Results
The power of the Market Like A CMO workshop isn’t just theoretical. It’s grounded in real success stories. One retailer, struggling to survive during the pandemic, had no online presence and no way to reach customers. Hurley and Evans stepped in with a plan the business could own and execute independently.
The results? A 55% increase in leads and a 51% jump in revenue. More importantly, the business owner gained the skills and confidence to adapt and thrive without relying on outside help. That’s the kind of transformation Hurley and Evans aim for—empowering business owners to take control of their futures.
Your Clear Path to Success
Courtney Hurley and Kelly Evans believe small business owners deserve more than agency contracts and vague promises. They deserve clarity, control, and the tools to succeed on their terms. Screws + Stilettos isn’t just a company—it’s a mission to help entrepreneurs take back their businesses.
If you’re ready to stop chasing solutions and start building a strategy that works, the Market Like A CMO workshop is your clear next step. Visit their workshop page to discover how you can take control of your marketing, optimize your productivity, and build a business that thrives sustainably.
Because at the end of the day, your business should work for you—not the other way around. Hurley and Evans are here to help you get there. Visit their workshop page to learn more.
