Professional Coach Reveals Why Insurance Leads Are A Joke – and What Insurance Agents Can Do Instead To Make More Money
Today we’d like to introduce you to Jeannine Betts.
Now, in as much detail as you’re willing to share, why don’t you tell us about what you do?
I’m on a mission to help insurance agents stop buying leads and instead build their own lead system. The industry as a whole has a real problem with lead generation and while insurance companies believe that either selling to your warm market (i.e., friends and family) will be effective but the truth is, chasing friends and family burns a lot of bridges and few sales ever happen. Many agents struggle to find high intent leads to buy their insurance products so their use the leads their company gives him in the hopes that the quality will be better. It never is. Agents quickly find out the leads they contact don’t want to buy insurance. The leads their company gives them are worked by multiple agents, and this causes prospects to be frustrated and angry with the next agent who calls them. So agents try buying leads thinking that lead vendors actually care about the quality of the leads they sell. They don’t. Those leads are not exclusive, and many prospects never answer the phone. This means agents spend over $1000 per month on leads and get a poor return on investment. It’s a vicious cycle of poorly qualified leads. So, to break this cycle I’m helping agents stop buying leads and instead generate Leads OnDemand by building their own lead system. That way it’s sustainable. The leads are fresh, and they are truly exclusive to each agent.
Looking back, what success advice would you give to your younger self?
The advice I would give my younger self is not to give up when things get tough. I spent over 7 years trying to figure out how to make an income online. I would see so many success stories of people living a life of freedom, being on their own schedules and not having to ask for permission to go on holiday. I tried so many different businesses to figure out what would work. Little did I know all my effort would result in being good a lead generation. I would tell myself that what you’re going through is going to give you a specialized skill that you will be able to teach to others in the future. Even though it’s tough and you’re working 2 jobs to make ends meet and figure out this whole online thing – keep going.
Do you have any final thoughts you would like to share with our audience?
If you’re stuck buying leads and you’re not getting a good ROI then it’s time to consider a different solution. So many agents think that they have limited choices in building their business. They either cold call, door knock and when those outdated methods don’t work, they go and invest all their money into leads hoping for a better result. The only way to work smarter not harder is buy building a system of your own. That way if you change products, or you change industries it becomes a system you can build over and over again without ever having to buy leads again.
Finally, how can people connect with you and learn more about what you do?