From Corporate Banking Success to Entrepreneurial Mentorship: How Peterson Herard Inspires Professionals to Launch Thriving Service Businesses and Harness Their Expertise

Peterson Herard’s journey from a flourishing corporate banking career to a thriving entrepreneurial venture is a testament to his resilience and commitment to helping others find success in the world of service-based entrepreneurship. With accolades from top positions at institutions like JPMorgan Chase, Northern Trust Corp, and Florida Community Bank, including the coveted #1 banker title in his district, Peterson seemed to have it all. However, the demanding hours and mounting burnout prompted him to seek a different path.

In 2019, the birth of his daughter, Layla, became the turning point that ignited Peterson’s entrepreneurial spirit. Witnessing his wife struggling to manage daily tasks while he worked grueling hours from 7 am to 6 pm, Peterson knew a change was necessary. He embarked on a courageous journey, bidding farewell to corporate banking and stepping into the world of entrepreneurship.

The Leap to Entrepreneurship

Peterson’s entrepreneurial journey began with freelancing, offering him the initial flexibility he craved. Recognizing the vast potential in digital marketing, he pursued a digital marketing certification under the guidance of his mentor, Jacob. This marked the birth of his highly successful consultancy, Reap and Sow Media.

Through strategic hiring, automation, and diversifying his services, Peterson propelled his business to generate multiple six figures in revenue. However, he acknowledges that the transition from corporate banking to entrepreneurship presented its share of challenges. Peterson candidly shares, “Building a client base, especially in the fiercely competitive digital marketing realm, was an uphill battle.” Yet, he attributes his remarkable success to the invaluable mentorship he received and the certification that honed his digital marketing expertise.

Balancing Work and Life as a New Father

In his pursuit of work-life balance as a new father, Peterson implemented a flexible schedule, established clear boundaries, and mastered the art of strategic time management. Despite the inevitable challenges, his unwavering determination paid off, resulting in remarkable growth both personally and professionally.

Empowering Professionals through ServiceBiz Launch Academy

Today, Peterson is on a mission to help mid-career professionals leverage their existing skills and expertise to launch their own service-based businesses. His signature program, the ServiceBiz Launch Academy, provides professionals with the guidance and knowledge they need to embark on their entrepreneurial journey, whether part-time or full-time.

Peterson’s motivation is clear: “I’m on a mission to teach professionals how to start service businesses and achieve the work-life balance they desire.” This mission is born from his own transformative journey of pivoting skillsets to find fulfillment in entrepreneurship.

Sharing Wisdom and Inspiring Others

Peterson’s book, ‘Servicepreneur,’ serves as a beacon of guidance for aspiring service business owners. Beyond the book, he generously imparts invaluable insights on his Instagram account and captivates audiences as a sought-after speaker at various engagements, inspiring others to take the entrepreneurial leap.

The Importance of Persistence and Resilience

When asked about his most profound lesson, Peterson underscores the paramount importance of persistence and resilience in the world of entrepreneurship. “Entrepreneurship is a rollercoaster ride,” he advises. “The key is to keep forging ahead, learn from setbacks, and adapt to changing circumstances.”


Peterson Herard’s inspiring journey from a successful career in corporate banking to becoming a servicepreneur demonstrates that, armed with the right mindset and support, professionals can turn their passions into thriving businesses. His story serves as a testament to the transformative power of entrepreneurship and the potential for individuals to find true fulfillment in their work.

For those eager to learn more about Peterson’s insights and guidance, his book ‘Servicepreneur’ can be found here. You can also follow Peterson on Instagram here to stay updated on his program and receive ongoing inspiration for your own entrepreneurial journey.

Peterson Herard is not just an entrepreneur; he is a catalyst for others’ entrepreneurial dreams, providing the guidance and inspiration needed to turn those dreams into reality.