Will Lane gets it: most people think financial planning is boring, overwhelming, or both. But it doesn’t have to be. Lane’s approach flips the script, focusing on designing a life you love while making your money work for you. With a career spanning decades, Lane has built a reputation for helping people turn financial chaos into financial confidence.

“Financial planning isn’t about deprivation,” Lane explains. “It’s about creating a system that supports the life you actually want to live.” Whether mentoring young advisors or guiding clients, Lane’s philosophy centers on clarity, automation, and intentional decisions.

A Career Built on Results

Lane’s journey began with an MBA in Finance from LaSalle University and a job at The Vanguard Group, where he managed over $500 million in assets. But Lane wasn’t content with just crunching numbers. “I wanted to help people see money as a tool, not a barrier,” he says. This mindset propelled him to success at Wells Fargo, where he became a Senior Producing Leader in 2004, and later in the insurance industry, where he focuses on helping people achieve financial freedom without sacrificing the things they love.

Learn more about Lane’s professional background on LinkedIn or through his work at Top Rank Advisors.

The Playbook for a Rich Life

Lane’s mentorship and financial planning strategies are built on three key principles:

  1. Focus on the Big Wins: “Too many people waste time worrying about $3 lattes,” Lane says. Instead, he teaches mentees to focus on the decisions that really move the needle, like negotiating salaries, optimizing investments, and automating savings.
  2. Automation is Key: Lane’s approach emphasizes creating systems that handle money for you. “The less you have to think about it, the better,” he explains. From automated savings plans to investment strategies, Lane’s systems ensure consistency and ease.
  3. Align Your Money with Your Goals: Lane encourages clients to identify what they truly value and design their financial plans around those priorities. “If travel, family, or career growth matters most to you, your money should reflect that,” he says.

Transforming Financial Mindsets

Lane recalls a client who came to him feeling completely stuck. They were saving aggressively but felt guilty about every dollar spent on non-essentials. By helping them automate their finances and allocate guilt-free spending money, Lane turned their anxiety into empowerment.

“When you know your essentials are covered, you’re free to enjoy the things you love,” Lane explains. “That’s what a rich life is about.”

A Vision for Financial Freedom

Lane’s vision extends beyond individual success to transforming the financial planning industry. Over the next few years, he plans to expand mentorship programs that teach advisors to help clients focus on what truly matters. “The best financial advisors aren’t just number crunchers—they’re life designers,” Lane says.

By combining automation with intentionality, Lane is creating a new standard for financial advising that prioritizes freedom and fulfillment.

Conclusion

Will Lane’s approach to financial planning is a game-changer for those looking to design a rich life. By focusing on big wins, automating money management, and aligning finances with personal goals, Lane empowers clients and mentees to achieve more than just wealth—he helps them create a life they love.

Ready to design your rich life? Connect with Will Lane at Top Rank Advisors or on LinkedIn. Financial freedom starts with clarity—and the first step is yours to take.